The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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B2B / Corporate Communications
Award
Agency
Client
Title
Category
Annual ID
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Pharma
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Direct Marketing
Reduce the Ride
Agency: Happiness / an FCB alliance / Brussels
Client: D'Ieteren / Husk Category: Public Relations
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Craft / Art Direction
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Innovation & Transformation / Innovation in Health & Wellness
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Products
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Radio & Audio
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Health & Wellness
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group Category: Products
Diagnosing Epilepsy Type
Agency: The Bloc / New York
Client: Greenwich Biosciences / Epidiolex Category: Branding
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser Category: Public Relations
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Health & Wellness
The Betika Christmas Miracle
Agency: Betika / Nairobi + 2.4 Films / Nairobi
Client: Betika Category: Digital / Use of Technology
See Green
Agency: Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin
Client: Irish Rugby Football Union Category: Digital / Use of Technology
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Health & Wellness
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Print / Health & Wellness
Lifesaver
Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client: Volvo Cars Nederland Category: Innovation in Health & Wellness
Taking care of business
Agency: Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm
Client: Arbetsförmedlingen - The Swedish Public Employment Service Category: Film / Health & Wellness
AUTISM CAN WORK
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie
Client: Andros Category: Public Relations
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Branding
Award:
2023 Pharma Gold Pencil
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Pharma
Annual ID:
OS23_PH006G
Award:
2023 Pharma Silver Pencil
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Direct Marketing
Annual ID:
OS23_PH009S
Award:
2023 Health & Wellness Merit Award
Agency:
Grey / New York
Client:
Clio Health
Title:
The Anatomy of Great Creative
Category:
Print
Annual ID:
OS23_HW073M
Award:
2023 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
D'Ieteren / Husk
Title:
Reduce the Ride
Category:
Public Relations
Annual ID:
OS23_HW079M
Award:
2023 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Craft / Art Direction
Annual ID:
OS23_HW091M
Award:
2022 Health & Wellness Best of Discipline Pencil
Agency:
L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Best of Health & Wellness
Annual ID:
OS22_HW001G
Award:
2022 Health & Wellness Gold Pencil
Agency:
L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW008G
Award:
2022 Health & Wellness Gold Pencil
Agency:
L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Products
Annual ID:
OS22_HW001G
Award:
2022 Health & Wellness Gold Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Products
Annual ID:
OS22_HW002G
Award:
2022 Health & Wellness Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Radio & Audio
Annual ID:
OS22_HW014S
Award:
2022 Health & Wellness Silver Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW016S
Award:
2022 Health & Wellness Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Products
Annual ID:
OS22_HW034M
Award:
2022 Health & Wellness Merit Award
Agency:
mortierbrigade / brussels
Client:
Brussels Mobility
Title:
FEET
Category:
Integrated Campaign
Annual ID:
OS22_HW064M
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
The Bloc / New York
Client:
Tribute
Title:
Instant Doctor
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_008S
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
The Bloc / New York
Client:
Greenwich Biosciences / Epidiolex
Title:
Diagnosing Epilepsy Type
Category:
Branding
Annual ID:
OS_HW21_006B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client:
Budweiser
Title:
Bigger Picture
Category:
Public Relations
Annual ID:
OS_HW21_021B
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_076M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Betika / Nairobi + 2.4 Films / Nairobi
Client:
Betika
Title:
The Betika Christmas Miracle
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_060M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin
Client:
Irish Rugby Football Union
Title:
See Green
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_062M
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_027G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Products
Annual ID:
OS_HW20_005G
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Print / Health & Wellness
Annual ID:
OS_HW20_021B
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client:
Volvo Cars Nederland
Title:
Lifesaver
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_097M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm
Client:
Arbetsförmedlingen - The Swedish Public Employment Service
Title:
Taking care of business
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_049M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
The Valuable 500
Title:
Diversish
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_059M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie
Client:
Andros
Title:
AUTISM CAN WORK
Category:
Public Relations
Annual ID:
OS_HW19075M